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FAQ: Video Preparation

Video assets are a crucial part of any e-commerce store. Preparation of videos is a crucial step in the process of a store management. This FAQ will help you understand the steps involved in the process.

Video asset lifecycle includes the following phases:

  1. Video Sourcing: Video can be sourced from art team, stock videos or from the internet.
  2. Processing Video for Publishing
    • Video Optimization for Web: Videos should be optimized for web to reduce the load time of the website.
    • Video Naming: Videos should be named properly for SEO purposes.
    • Video Alt Text / Description: Alt text and descriptions should be added to videos for SEO purposes and for accessibility.
    • Video Size / aspect ratio: Videos should comply with the size / aspect ratio requirements of the platform.
    • Video Format: Videos should comply with the format requirements of the platform. (e.g. WebM)
  3. Storing Videos: Videos should be stored in a unified location for future reference and reusability.
  4. Publishing Videos: At this phase, video can be published on the website.

Let's discuss each phase in detail.

1. Video Sourcing​

Video sourcing is the process of collecting videos from various sources. The sources can be art team, stock videos or from the internet.

Source: Art Team​

Steps

  • Brief and provide the followings to the art team.
    • Resolution of the video (e.g. 1920x1080px)
    • Format of the video: e.g. MP4
    • Duration: Length of the video
    • Upload location: Must be a designated folder in the "Halio Sonic" shared drive.

Source: Stock Videos or Internet​

Steps

  • Collect stock videos from websites like Pexels, Pixabay, etc.
  • Ensure that the videos are free to use for commercial purposes and do not require attribution.

2. Processing Video for Publishing​

Once the video is sourced, it needs to be processed for publishing and storing purposes. The following steps are involved in the process:

Video Optimization for Web​

  • This involves converting the video to WebM format and compressing it to reduce the load time of the website.
  • Use Web Video Optimizer to compress and convert videos to web-friendly format. (details on the tool documentation page)

Video Naming​

  • Rename the video with a meaningful name that describes the video. (e.g. halio-red-light-therapy-device-demo.webm)
  • Use hyphens and lowercase letters only

Video Alt (alternative) Text / Description​

  • Describe the video in a few words.
  • Alt text should be descriptive and concise.
    • If the video shows a product, the product and brand name should be included in the description.
    • If the video contains captions or text, key messages should be included in the description.
    • In case there are no captions, the description should describe what happens in the video.
  • Examples
    • Halio Red Light Therapy Device Product Demo (for a video that shows the product in use)
    • How to Use Halio Red Light Therapy Device - Step by Step Guide (for an instructional video)
    • Customer Testimonial - Sarah's Experience with Halio Red Light Therapy (for a testimonial video)

Video Size / Aspect Ratio​

  • Ensure that the video size / aspect ratio complies with the requirements of the specific feature or platform.

Video Format​

  • Processed videos should be in WebM format for web publishing.

3. Storing Videos​

Once the videos are processed, they should be stored alongside the raw videos within the "Halio Sonic" shared drive for future reference and reusability.

Following is a recommended folder structure for storing videos:

4. Publishing Videos​

Processed videos can be published on the website as is.