Campaign Collaboration (Marketing × Tech)

Campaigns are the moments that move the business. This page is the short version of how the Marketing and Tech teams work together so those moments land on time, in the right markets, and without anything breaking on a live store.

Marketing owns the strategy, the offers, and the creative. Tech builds and protects the launch. The earlier the two teams plan together, the smoother — and calmer — every launch gets.

The whole deal in 30 seconds

• Every campaign lives on the Campaign Calendar — one tab per brand, one row per campaign.
• Marketing shares the details with Tech about 30 days ahead, and Tech makes the launch flawless and on time.
• Details landing later than that? Add a one-line delay reason in the row.

That's it — everything below is just the why and the how.

Why it helps

• Launches fire exactly on time — to the right country, at the right UTC minute.
• No last-minute fire drills or broken discount codes during the biggest revenue moments.
• Proven promos move fast — campaigns run before don't need the full runway.
• More time for creative, less time chasing fixes.
• Marketing stays in control of the campaign; Tech makes sure it works.

One place for everything

The Campaign Calendar (Google Sheet) is the single source of truth — not Slack threads, not DMs, not memory.

• Two tabs, one per brand: Halio Sonic and CoBa's Daughter.
• One row = one campaign. That row is the brief.
• The sheet's Instructions tab has the step-by-step and every dropdown explained, so this page can stay short.

Easiest possible first step

Adding a campaign's name + dates to its brand tab is enough to put it on Tech's radar — the rest can follow as it firms up. The calendar always keeps a rolling 6-month view of what's coming.

How a campaign flows

1. Plan — Marketing adds the campaign name + window to the brand tab (anytime it's on the roadmap).
2. Brief — Marketing fills in the row about 30 days before start and links the assets.
3. Hand off — Marketing posts in #tech-requests with a link to the row.
4. Build & QA — Tech confirms it, builds it exactly as briefed, tests it, and schedules it in UTC.
5. Launch & watch — it goes live on time; Tech monitors; Marketing tracks the results.

Timing: the earlier, the smoother

Lead time is the single biggest thing that makes a launch calm instead of chaotic — measured from the campaign start date:

Lead time before start	What it enables	What's needed
30+ days (standard)	Full review, QA, and a rollback plan — a relaxed, flawless launch	Just the completed row
15–30 days	Still smooth — for a proven promo run before with no past complaints or disagreements	A one-line delay reason in the row
Under 15 days	Possible, but risky — too little time raises the odds of an inconsistency on a live store	A quick Tech Lead OK + a delay reason

The one rule worth remembering

If details are completed or changed inside 30 days of start, add a one-line Delay notification reason in the row. It isn't a penalty — it signals Tech to fast-track and flags where to be extra careful.

A short timeline doesn't mean "no" — it means flagging the campaign early so both teams can protect the launch together. When in doubt, add it to the calendar and ping Tech to find the safest path.

Who commits to what

Marketing keeps a rolling 6-month view, briefs about 30 days out, gives all go-live/end times in UTC.

Tech reviews, builds as briefed, QAs it, schedules it, stands by at launch, and keeps a rollback ready.

When is it really "go"?

A campaign is safe to count on once Tech marks it Confirmed — Tech's commitment to build it as briefed. Scheduled means it's built, QA'd, and armed for the UTC go-live. Before that, treat it as in progress.

Want the deeper detail? (statuses, columns, promo types, full policy)

It all lives in the Campaign Calendar's reference tabs, so it stays one click away instead of cluttering this page:

• Instructions — how to fill a row, step by step
• Promo Types — every promo option in the dropdown, explained
• Status Definitions — what each status means and who sets it
• Lead-time Policy — the timing tiers in full

Campaign assets (copy + creative) go in the shared Google Drive.

Getting started

Adding a campaign's name and dates to its brand tab takes two minutes — and saves a fire drill later.